Ever wondered why so many people bad-mouth Nestle? Not sure where to go for an ‘ethical’ mortgage? Can’t decide whether it’s better to buy local food, or support developing nations by picking up imports?
Most people can answer ‘yes’ to all of those questions, which is why the Rough Guide to Ethical Living comes so highly recommended. Ethical Consumer magazine calls it ‘a great introduction’, New Consumer magazine calls it ‘indispensable’. The Blagger calls it ‘fascinating’.
Split into eight key sections covering every aspect of modern living, from food to clothing to travel, it’s more than just a preachy lecture or theoretical tome; it’s bursting with stats, and to make things simple it’s done the ethical maths, too. So, if you’re heading to Edinburgh any time soon, and wondering whether it’s better to drive a Mondeo, take the train or bag a bargain air fare, it’ll tell you (the train is best, in case you were wondering - beaten only by a 50cc Vespa, although it’s honest enough to point out that this latter option wouldn’t really be an option at all).
But while the breadth of its coverage is truly encyclopaedic, it’s also deep, as it goes into the backgrounds, catalysts and histories of various campaigns. It explains in detail Nestle’s practice of promoting artificial baby milk to the Third World, and why many see this as a decidedly bad thing, and in a section entitled ‘Boeing and Bombing’, it explains how most passenger aircraft are nothing more than converted bombers produced by the world’s biggest arms manufacturers. So, by flying, and hence ensuring a continued stream of income for the likes of Boeing and British Aerospace, you’re doing more than simply burning up the skies.
Yet while this book may be an easy guide to changing your life, it isn’t a manual for fanatical green campaigning. It’s very honest about how difficult some of these changes can be to make, and how little an effect they may have on the world. It also makes it obvious that some changes are not so clear cut, and that choices which may be seen as ‘ethical’ in one field are probably just as harmful in some other way.
If nothing else, though, it does act as a good leaping off point for anyone who wants to lead a greener, cleaner, more ethical life, and is laced with weblinks to aid further exploration once the cover is closed.
We weren’t too impressed that it took the opportunity to needle its biggest competitor - Lonely Planet - for continuing to produce a guidebook to Burma (Myanmar), as that smacks of self promotion and commercialism, but we’ll forgive it just this once, on the grounds that this volume, at a fairly chunky 330 pages, is entirely climate neutral. Here, at least, Rough Guides seems to be practising what it preaches.